About us

At its heart, football belongs to us fans. 

Football Supporters Against Gambling Ads (Football SAGA) is a platform that brings fans and people harmed by gambling together, enabling them to collectively urge their clubs to end and reject gambling partnerships.

We are run by The Big Step and support their campaign to an end to all gambling advertising and sponsorship in football. Our game has become a billboard for an irresponsible gambling industry to advertise products that are causing serious harm to fans. 

Enough is enough.